Internet Marketing & Online Business Glossary Terms

Affiliate Marketing: A type of online marketing where an advertiser pays a commission to an affiliate for driving traffic or sales to their website.

Advertiser: The person or company who is selling a product or service and is looking for affiliates to promote it.

Affiliate: The person or company who promotes an advertiser’s product or service in exchange for a commission.

Affiliate Network: A platform that connects advertisers with affiliates and helps them manage their affiliate marketing programs.

Commission: The amount of money an affiliate earns for each sale or action taken by a user they referred to the advertiser’s website.

Cookie: A small file that is placed on a user’s computer when they click on an affiliate link. It tracks their activity on the advertiser’s website and helps the affiliate earn commissions.

Click-Through Rate (CTR): The percentage of people who click on an affiliate link compared to the number of people who see it.

Conversion Rate: The percentage of people who complete a desired action on the advertiser’s website, such as making a purchase or filling out a form.

Cost Per Action (CPA): The amount an advertiser pays an affiliate for each action taken by a user they referred to the advertiser’s website.

Cost Per Click (CPC): The amount an advertiser pays an affiliate for each click on their affiliate link.

Cost Per Lead (CPL): The amount an advertiser pays an affiliate for each lead generated, such as filling out a form or subscribing to a newsletter.

Earnings Per Click (EPC): The average amount of commission earned per click on an affiliate link.

Impressions: The number of times an affiliate link is shown to users.

Landing Page: The page on the advertiser’s website that a user is directed to after clicking on an affiliate link.

Link Cloaking: A technique used by affiliates to hide the affiliate link and make it look like a regular link to avoid getting flagged as spam.

Merchant: Another term for advertiser.

Pay-Per-Click (PPC): An advertising model where advertisers pay for each click on their ads.

Pay-Per-Lead (PPL): An advertising model where advertisers pay for each lead generated.

Pay-Per-Sale (PPS): An advertising model where advertisers pay for each sale generated.

Recurring Commission: A commission structure where an affiliate earns a commission every time a user makes a recurring purchase or subscription.

Return on Investment (ROI): The amount of money earned compared to the amount of money invested in an affiliate marketing campaign.

Search Engine Optimization (SEO): The process of optimizing a website to rank higher in search engine results pages.

Shareasale: An affiliate network that connects advertisers with affiliates and provides tools for managing their affiliate marketing programs.

Tracking Code: A code added to an affiliate link that allows the affiliate network to track clicks and conversions.

Two-Tier Affiliate Program: An affiliate program where affiliates earn commissions not only for sales they generate but also for sales generated by other affiliates they refer to the program.

Affiliate Agreement: A legal contract between an advertiser and an affiliate that outlines the terms and conditions of their relationship.

Affiliate Manager: The person who manages an advertiser’s affiliate program and helps affiliates with any questions or issues they may have.

Affiliate Marketing Forum: A community of affiliate marketers who share tips, strategies, and advice on how to succeed in affiliate marketing.

Affiliate Marketing Software: Tools used by advertisers and affiliates to manage their affiliate marketing programs, track clicks and conversions, and analyze performance.

Affiliate Marketing Training: Courses and resources that teach affiliates and advertisers how to succeed in affiliate marketing.

Affiliate Program: The system through which advertisers pay commissions to affiliates for driving traffic or sales to their website.

Affiliate Link: A special URL that contains an affiliate’s unique identifier and tracks the clicks and conversions generated by the affiliate.

Affiliate Marketing Platform: A software solution that helps advertisers manage their affiliate program and enables affiliates to track their performance and earnings.

Affiliate Program Management: The process of overseeing and optimizing an advertiser’s affiliate program to ensure maximum performance and ROI.

Affiliate Marketing Campaign: A targeted marketing effort designed to drive traffic and sales through the use of affiliate marketing.

Affiliate Marketing Strategy: A plan outlining the goals, tactics, and resources needed to execute a successful affiliate marketing campaign.

Banner Ad: A graphical advertisement displayed on a website that includes an affiliate link.

CPA Network: An affiliate network that specializes in cost-per-action advertising, where advertisers pay for specific actions, such as form fills or downloads.

Click Fraud: The practice of artificially inflating click counts to generate more commissions for the affiliate.

Click Tracking: The process of tracking clicks on an affiliate link to determine the performance of an affiliate marketing campaign.

Commission Rate: The percentage of the sale or action that the affiliate earns as a commission.

Conversion Tracking: The process of tracking user actions on an advertiser’s website, such as purchases or sign-ups, to determine the performance of an affiliate marketing campaign.

Coupon Code: A unique code that users can enter at checkout to receive a discount on their purchase. Affiliates may offer these codes to users to increase sales and commissions.

CPM: Cost per thousand impressions. An advertising model where advertisers pay for every thousand impressions of their ad.

CTR Optimization: The process of optimizing ad copy and placement to increase the click-through rate of an affiliate link.

Customer Lifetime Value (CLV): The amount of revenue generated by a customer over the course of their relationship with a business. Affiliates may focus on promoting products or services with high CLV to earn recurring commissions.

Deep Linking: The practice of linking directly to a specific product or page on an advertiser’s website, rather than the homepage, to increase the relevance and effectiveness of an affiliate link.

Direct Linking: The practice of linking directly to an advertiser’s website, bypassing the affiliate’s website entirely. This can be a controversial tactic as it may violate the terms of service of some affiliate programs.

Earnings Report: A report provided by an affiliate network or advertiser that shows an affiliate’s earnings and performance metrics.

Email Marketing: The practice of using email to promote products or services to a targeted audience. Affiliates may use email marketing to promote affiliate links and generate commissions.

Exclusive Offer: A special offer or promotion that is only available to affiliates or a specific group of affiliates. These offers can be used to incentivize affiliates to promote a product or service more aggressively.

Fraud Detection: The process of identifying and preventing fraudulent activity, such as click fraud or affiliate fraud, in an affiliate marketing campaign.

Geotargeting: The practice of targeting users in specific geographic locations with ads or promotions. Affiliates may use geotargeting to promote products or services that are more relevant to users in specific regions.

HTML Code: The code used to create web pages and online content. Affiliates may use HTML code to create custom affiliate links or ads.

Impressions Tracking: The process of tracking the number of times an ad or affiliate link is shown to users.

Influencer Marketing: A form of marketing where advertisers partner with influencers, who have a large following on social media, to promote their products or services to their audience.

Keyword Research: The process of identifying and targeting relevant keywords and search terms in order to optimize the performance of an affiliate marketing campaign.

Landing Page: The web page that a user is directed to after clicking on an affiliate link. The landing page is designed to convert users into customers or subscribers.

Lead Magnet: An incentive offered to users in exchange for their contact information, such as a free eBook or whitepaper. Affiliates may use lead magnets to generate leads and build their email lists.

Link Cloaking: The process of disguising an affiliate link to make it look like a regular link. This can help prevent users from bypassing the affiliate link or removing the affiliate’s unique identifier.

Merchant: An advertiser or company that offers an affiliate program and pays commissions to affiliates for driving traffic and sales to their website.

Micro-Influencer: An influencer with a smaller but highly engaged following on social media. Affiliates may partner with micro-influencers to promote products or services to a highly targeted audience.

Multi-Tier Affiliate Program: An affiliate program that allows affiliates to earn commissions not only for their own sales, but also for the sales of affiliates they refer to the program.

Native Advertising: Advertising that blends in with the content of the website or platform on which it appears. Affiliates may use native advertising to promote products or services in a way that feels more natural and less intrusive to users.

Network Earnings: The total amount of commissions earned by an affiliate from all the affiliate programs they participate in.

Niche: A specific topic or area of interest, such as health and wellness or personal finance. Affiliates may focus on promoting products or services within a specific niche to build a targeted audience.

Offer Wall: A page on an affiliate’s website that displays a list of available offers and promotions from various affiliate programs. Users can browse the offers and click on the ones they are interested in.

One-Time Commission: A commission earned by an affiliate for a single sale or action, as opposed to recurring commissions earned over time.

Opt-In Page: A web page designed to capture user contact information, such as email addresses, in exchange for a lead magnet or other incentive.

Payment Threshold: The minimum amount of commissions an affiliate must earn before they are eligible to receive payment from the advertiser or affiliate network.

Performance-Based Marketing: A type of marketing where advertisers pay only for specific actions, such as clicks, leads, or sales, rather than paying for ad impressions or clicks.

PPL: Pay per lead. An advertising model where advertisers pay for every lead or user sign-up generated by an affiliate.

PPC: Pay per click. An advertising model where advertisers pay for every click on their ad or affiliate link.

Product Feed: A data feed that contains information about an advertiser’s products or services, including prices, descriptions, and images. Affiliates may use product feeds to create custom ads or promote specific products.

Product Review: A detailed analysis of a product or service that highlights its features, benefits, and drawbacks. Affiliates may use product reviews to promote products and earn commissions.

Program Approval: The process through which an affiliate program approves or denies an affiliate’s application to join the program.

Recurring Commission: A commission earned by an affiliate on a recurring basis, such as for monthly subscriptions or membership renewals.

Referral Program: A program that rewards affiliates for referring new affiliates to the advertiser’s affiliate program

Retargeting: A marketing technique that involves showing ads to users who have previously interacted with a brand or product. Affiliates may use retargeting to promote products to users who have already shown interest.

Revenue Share: A commission structure in which affiliates earn a percentage of the revenue generated by the advertiser from sales or leads generated through their affiliate link.

Sales Funnel: The process by which a user goes from being a potential customer to a paying customer. Affiliates may use sales funnels to guide users through the buying process and increase conversions.

Search Engine Optimization (SEO): The practice of optimizing a website or content to rank higher in search engine results pages (SERPs). Affiliates may use SEO to increase organic traffic to their website.

ShareASale: An affiliate network that connects advertisers with affiliates and provides tracking, reporting, and payment services.

Social Proof: The concept that people are more likely to trust and follow the actions of others. Affiliates may use social proof, such as customer reviews or testimonials, to increase conversions.

Sub-Affiliate: An affiliate who joins an affiliate program through another affiliate’s unique referral link. The referring affiliate may earn a commission on the sub-affiliate’s sales or leads.

Target Audience: The group of people who are most likely to be interested in and purchase a product or service. Affiliates may target specific audiences to increase the effectiveness of their promotions.

Tracking Link: A unique link provided by an affiliate program or network that tracks the clicks, leads, and sales generated by the affiliate.

Two-Tier Affiliate Program: An affiliate program that allows affiliates to earn commissions not only for their own sales, but also for the sales of sub-affiliates they refer to the program.

Upsell: A sales technique that involves offering customers a more expensive or advanced version of a product or service. Affiliates may use upsells to increase the value of their commissions.

User Experience (UX): The overall experience that a user has when interacting with a website or product. Affiliates may focus on improving the user experience to increase conversions and sales.

Vertical: A specific industry or niche, such as health and wellness or technology. Affiliates may specialize in promoting products or services within a specific vertical.

White Label: A product or service that is rebranded and sold under a different brand name. Affiliates may use white label products to promote and earn commissions on products that are not their own.

WordPress: A popular content management system (CMS) used by affiliates to build and manage their websites.

Yield: The total revenue generated by an affiliate from a particular campaign or promotion.

Zero-Click Affiliate Marketing: A form of affiliate marketing where users do not need to click on a link to generate a commission. This may be accomplished through browser extensions or other technologies that track user behavior.

2Checkout: An online payment platform that allows affiliates to receive commissions from advertisers through multiple payment methods.

7Search: A pay-per-click (PPC) advertising network that offers affordable advertising options for affiliates and advertisers.

AdSense: An advertising program run by Google that allows website owners to earn money by displaying ads on their website.

AdWords: An advertising program run by Google that allows advertisers to place ads on Google search results pages and other websites.

Affiliate Manager: A person or team responsible for managing an affiliate program and working with affiliates to optimize performance and increase revenue.

A/B Testing: A method of comparing two versions of a webpage or marketing campaign to determine which one performs better.

Backlink: A link from one website to another, used as a signal of authority and trustworthiness by search engines.

Blogging: The practice of writing and publishing blog posts to attract and engage readers and customers.

Bootstrap: The practice of starting and growing a business with little or no external funding.

Business Model Canvas: A visual tool used to map out the key components of a business, including revenue streams, customer segments, and key activities.

Cash Flow: The amount of money that flows in and out of a business over a given period of time.

Click-Through Rate (CTR): The percentage of people who click on a link or ad after seeing it.

Conversion Rate: The percentage of people who take a desired action, such as making a purchase or filling out a form, after visiting a website or seeing a marketing campaign.

Customer Acquisition Cost (CAC): The amount of money it costs to acquire a new customer, including marketing and sales expenses.

Customer Lifetime Value (CLV): The amount of revenue a customer is expected to generate over the course of their relationship with a business.

Digital Marketing: The practice of using digital channels, such as search engines, social media, and email, to promote a business and engage with customers.

E-commerce: The buying and selling of goods and services over the internet.

Email Marketing: The practice of using email to promote a business and engage with customers.

Engagement Rate: The percentage of people who interact with a piece of content, such as liking, sharing, or commenting on a social media post.

Exit Strategy: A plan for how a business owner will exit or sell their business.

Freelancing: The practice of working as an independent contractor, often providing services such as writing, design, or programming.

Growth Hacking: The practice of using unconventional and creative strategies to rapidly grow a business.

Incubator: A program that provides support and resources for startups, often including office space, mentorship, and funding.

Key Performance Indicator (KPI): A metric used to measure the performance of a business or marketing campaign.

Landing Page: A webpage designed to encourage a specific action, such as filling out a form or making a purchase.

Lead Magnet: A valuable resource or incentive, such as an ebook or discount code, offered in exchange for a user’s contact information.

Minimum Viable Product (MVP): The most basic version of a product that can be released to test its viability and gather feedback.

Mobile Optimization: The practice of designing a website or marketing campaign to be easily viewed and interacted with on mobile devices.

Niche: A specific market or audience that a business targets with its products or services.

Online Reputation Management: The practice of monitoring and improving a business’s reputation online, often through social media and review websites.

Outsourcing: The practice of hiring external contractors or companies to handle certain tasks or services, often to reduce costs or increase efficiency.

Pay-Per-Click (PPC) Advertising: A form of online advertising in which advertisers pay each time a user clicks on one of their ads.

Product Market Fit: The degree to which a product or service meets the needs and desires of a particular market or audience.

Search Engine Marketing (SEM): The practice of using paid search advertising to promote a business or website.

Social Media Marketing: The practice of using social media platforms, such as Facebook, Twitter, and Instagram, to promote a business and engage with customers.

Split Testing: The practice of comparing two or more variations of a webpage or marketing campaign to determine which one performs better.

Startup: A new business venture, typically with a focus on innovation and growth.

Subscription Business Model: A business model in which customers pay a recurring fee for access to a product or service.

Target Audience: The specific group of people that a business targets with its products or services.

User Experience (UX): The overall experience and satisfaction that a user has when interacting with a website or product.

User Interface (UI): The visual and interactive elements of a website or product, including buttons, menus, and forms.

Video Marketing: The practice of using videos to promote a business or product, often through social media or YouTube.

Viral Marketing: The practice of creating content that is highly shareable and generates a large amount of buzz and attention.

Web Analytics: The collection and analysis of data related to website traffic and user behavior.

Web Hosting: The service of providing storage space and access to websites on the internet.

Website Design: The process of designing and creating the visual and functional elements of a website.

Website Optimization: The practice of improving the performance and user experience of a website through various techniques, such as speed optimization and A/B testing.

WordPress: A popular content management system used to create and manage websites.

Search Engine Optimization (SEO): The practice of improving a website’s visibility and ranking on search engine results pages.

Lead Generation: The process of identifying and attracting potential customers, often through targeted marketing campaigns.

Affiliate Marketing: The practice of earning a commission by promoting another company’s products or services.

Content Marketing: The practice of creating and sharing valuable and relevant content to attract and engage a target audience.

Domain Name: The unique name and address that identifies a website on the internet.

E-book: A digital book that can be downloaded and read on a computer or mobile device.

SaaS (Software as a Service): A software delivery model in which a provider hosts applications and provides them to customers over the internet.

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