How To Find Most Profitable Items To Sell Online

Finding Hot Selling Products to sell online sometimes become challenge as there are literally millions of products available of all sorts of qualities and types.

To choose the right product to sell, it is very important to know the customer needs, wants and expectations about particular product.

While deciding about choosing the product to sell online, there are questions most people try to find an answer in order for them to make the definite decision.

Questions like

What should I sell?

Which products are hot selling?

What are people needs, wants & expectations?

In order to find the answers to these questions, we need to do some research.

Selecting The Right Product To Sell:

While looking for a product to sell, we need to know which product is already selling well on the internet. For example, if you are selling a physical product, you can simply go to, select your category and find BEST Sellers.

Amazon Best Sellers Kitchen

In the above picture, we are looking at Best Sellers in Kitchen & Dining Category.

From this list, you can very much select the products you want to sell because they are in the best sellers list means they are selling very well, but if you want to dig deeper and learn why these particular products are selling in greater numbers, you need to do some research.

How any particular product in the list fulfills people needs, wants & expectations?

You can definitely get the answers by checking out the positive reviews on the product page. Which proves that this particular product is hot because it satisfies people needs.

How to Know Customer Needs & Wants?

If you are interested in selecting the right products to sell, you need to know what customer requirements are. Why customers are buying such products? Etc…

As mentioned above, You can know about customer needs and wants about particular product by reading customer reviews that will help you understand how that particular product is fulfilling people needs & why they prefer that product over others.


For example, this above review shows that the product fulfilled the buyer needs.

PayPal Shops:

Paypal Shops section is a great place for finding top selling products online. Visit, and at the bottom of the page, click on “Shops” link. You will be redirected to the page with all the categories at the bottom. Click on your desired product category to see the shops in relative category. Here paypal will display top rated shops in that particular category. These shops are ranked by volume & popularity, this means the number of sales made through paypal. That will give you very much idea about which products are selling best.

Market Competition:

Next important thing to consider in finding hot selling products is to find out the level of market competition or your products market shares. Market share means the ratio of your product (or brand) sales versus the total market sales.

You should choose the market segment where you can have a potential leadership or at least a strong challenger role. Because the overriding objective of getting into this business is not just to satisfy the needs and wants of your customers but to do so profitably better than the competition. Otherwise, your competition will end up satisfying the customers better than your own interest.

For example, on Ebay if you are looking to sell leather shoes that have about 10-15 powersellers already selling the same shoes in thousands of units per month, your chance of competing them will be almost none.

So, you need to find those products that are selling consistently but don’t have many sellers & not much competition.

General Interest Level About The Product:

Look for the products to sell that are in demand. General interest in a product helps you measuring where demand and competition numbers fall into the big picture. Simply saying, if there isn’t much demand for the product, and there isn’t much competition, means it might not be a good idea to choose that product to sell. But sometimes choosing the right medium for selling a particular product can also help, for example, Etsy is an ecommerce platform that gears towards selling handmade products. A handmade decoration piece might not be one of the best selling products on amazon but it may be a perfect product to list for sale on etsy. So, research is important, try to find out which platforms competitors are using to sell the particular products, how they are advertising those products. If there are a good number of them doing so (some competition), it may mean that it’s a good product to get into.

  • In last we can summarize the discussion in the following
  • Not enough people going to buy a product if it has not enough demand.
  • Not much chance to compete or gain profits if there is too much competition.

So, try to find those products

  • That have already selling well.
  • Have good demand & interest level among people.
  • Not much competition.
  • Good profit margin.

Share and Enjoy !


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